About Hansenova Smart Global Trading

Your Reliable Partner for International Distribution of Your Brands

Hansenova Smart Global Trading is a leading e-commerce company specialising in sports, outdoor and lifestyle products, as well as luxurious goods.
We distribute both our own registered brands and the products of renowned manufacturers as an authorised distributor.
With a strong multi-channel approach — including e-commerce platforms, dedicated online stores, social media and Amazon — we achieve maximum reach and visibility.

Cargo ships docked at a busy industrial port.

Our Story

Kerem Ulukan, a serial investor and entrepreneur, worked for many years in senior management positions across various companies before launching his own projects. He subsequently developed two successful marketplace platforms: Supertamirci.com and Teklifborsasi.com. He built both platforms from scratch, led them for around five years, and ultimately achieved a successful exit. He subsequently established a company in the United States and spent several years engaged in international trade, focusing on Europe and Turkey.

Three years ago, he relocated to Germany, returned to the e-commerce sector, and founded Hansenova Smart Global Trading, which he has since been managing successfully.

Hansenova initially started with an E-Commerce business model. Over time, the company evolved its structure and strategy. Today, Hansenova is building strong partnerships with renowned brands and engaging with additional manufacturers to strategically expand its portfolio. In parallel, the company is actively developing its own brands within the outdoor & sports industry and establishing them on a global scale.

Our Mission

Our goal is to represent our business partners and the brands we distribute in the best possible way, adding value to their brand image and growing together to secure a strong position in the European and global markets.

Our Vision

We connect international brands with digital markets and create sustainable growth opportunities through professional distribution, innovative e-commerce solutions, and strong partnerships. Our goal is to make brands visible worldwide and to build long-term success together with our partners.